Inkampani yeVasten neon sign yasekwa ngo-2011 eyinkampani ezinikele ekudaleni ubugcisa be-neon obuphezulu kwihlabathi.Ngaphezu kwe-5000 yeemitha zeskweri zocweyo ezingenathuli, imigca yemveliso ezenzekelayo, izixhobo zale mihla kunye nabasebenzi abayi-100, iinjineli ezingama-20, iingcibi ezingama-68, I-30QC njl. Iqela lomsebenzi eliqinisekisiweyo.
UVasten uthengise i-100,000 yeempawu zobugcisa ze-neon kwihlabathi ezisetyenziswa ngokubanzi kwilogo ye-brand, iimpawu zevenkile, imiboniso yomtshato, ukuhombisa ikhaya, indawo yokuthenga, ukuhombisa ihotele, imisitho njalo njalo.
Yonke imizobo ye-neon iyilwe yintliziyo yokwenyani, ubugcisa obucokisekileyo, iphucuka rhoqo, kwaye isoloko ixhaphaza, yenza yonke imizobo ye-neon igqibelele. Oko yasekwa, uVasten ebesoloko ebambelele kubizo lwe "Neon art ikhanyisa ikamva lethu". I-neon art yemitshato emithathu yasebukhosini yaseYurophu.Ubugcisa bethu be-neon bubonakaliswe kumajelo eendaba amaninzi aquka iBBC yaseBritane.